At his section, we want to help you enhace your dematology practice by giving you tips on how to optimise your communication skills.

How to take Before & After photos

Courtesy of Dra. Rodriguez | 4 sessions

Photos are the primary aspect people examine while thinking about an aesthetic treatment, and an outstanding manner to reveal to patients the transformation they’ve undergone. 

First of all, you need to have the patient sign a consent form for taking the photos and sharing them with your suppliers and on your social media channels.

Lighting: For satisfactory outcomes avoid the use of an integrated flash. Keep the light source away from your subject to create a softer light and to achieve a clearer photo.

For optimal light quality, especially for facial shots, we recommend using a beauty light. 

Facial images: Ensure that facial skin is clean and all makeup, creams, and jewelry are removed.

Patients ought to show a neutral expression while not smiling or stretching their skin.

Take a minimum of one picture of the complete face. Hair should be pulled back away from the face.

Body Photographs: It’s recommended that patients wear similar outfits for every picture session (You can also invest in a few medical gowns or plain T-shirts).

Comfortable, loose wear (one color – no patterns) is best to avoid pressure marks on the skin.

Once photographing the groin or bathing costume area, make sure that the patient is carrying black or dark underwear.

Ensure the position is consistent, feet together, hands within the same location, etc.

Background: Use identical background for all pictures, either a poster or material with no textural effects.

Desirable colors are white blue, grey, or any solid color.

Angles: Take pictures from a minimum of three angles: Frontal, left profile, and right profile.

Make sure that the patient keeps their head horizontal and untilted.

When taking the “after” picture, check the “before” one to ensure, the “before” and “after” are exactly at the same angle.

Quantity: If you’re unsure of the number of photos you wish to post, remember that you can never have too many photos. Too few photos may be a red flag for customers who may wonder why there aren’t more.

Common mistakes:
Not constant lighting and distance, totally different posture of the body or expression of the face.

Rules of Social Media Marketing in Dermatology

Industry leaders in dermatology and dermatologists have a lot to achieve from using social media.

Frequently posting attention-grabbing and relevant content permits to gain followers who might become patients, clients, or referral sources.

It’s possible to use content to gain trust and build an excellent first impression of a dermatologist’s practice to new audiences.

Here are some of the general rules to follow when using any platform:

Be professional: Once using a brand’s social media accounts, make sure to keep everything classy. Don’t post things that aren’t relevant to an account’s purpose.

Once interacting with people online, keep in mind that it’s visible to everyone.

Even personal messages are best known to go public if someone doesn’t like what a business told them – screenshots of the conversation are posted and the business can get a bad rap.

If an interaction isn’t positive in nature, be sure to handle it with grace and calm.

Know your audience: As an industry leader in dermatology or with dermatologists, you must already understand who your target market is.

Think: what would an ideal patient prefer to see? What’s fascinating to them? What pain are they experiencing?

If you post with this in mind, you’ll begin attracting the people that are relevant to your business.

Consistency is key: This applies to such a lot of things – how often you post, the kind of content you share, and therefore the look of {every} account.

Your profile pictures and banner images ought to be top quality and on-brand, and similar across platforms if they’re not identical.

Remember, every account is an extension and illustration of a business.

All of your accounts should complement one another and reflect a dermatologist’s practice.

Balance and connect: Manage your time between all different platforms. Select one or two, or if you actually need all of them to grow, be ready to dedicate a major amount of your time to each over the next couple of months.

And don’t forget the most vital part of social media marketing: be social! Once people comment, respond conversationally.

Once somebody follows you, follow them back. If you get a retweet, comment on their post.

Several businesses don’t take full advantage of social media as a result they’re simply throwing content to the wind and not bothering to genuinely connect with their audience.

Every user online may be a real person behind the screen – get to understand them!

If you build your credibility online, you may see the results sooner or later. Statistically, the chances are that each one of the future patients, or clients, is hanging out on social media.

How to Promote Medical Devices on Social Media

Promoting medical devices on social media can be a valuable marketing tool for reaching potential customers, building brand awareness, and establishing credibility in the industry. However, it is essential to approach social media promotion with care, as the regulatory guidelines for medical devices can be complex. Here are some tips for promoting medical devices on social media:

  1. Know your audience: Before promoting your medical device on social media, it is essential to know who your target audience is. Are you marketing to healthcare professionals or patients? Understanding your audience will help you tailor your messaging and choose the right social media platforms to use.
  2. Choose the right social media platforms: Different social media platforms have different strengths and limitations when it comes to the types of content that can be shared. For example, Instagram is great for visual content, Twitter is better for short updates and news, LinkedIn is ideal for targeting healthcare professionals, who can be difficult to reach through other social media platforms and Facebook allows you to share longer-form content and create groups for discussion.
  3. Follow regulatory guidelines: The regulatory guidelines for medical devices can be complex and vary depending on the country you are operating in. It is essential to ensure that you follow all regulatory guidelines, including those related to advertising and labeling.
  1. Provide valuable content: One way to promote your medical device on social media is by providing valuable content to your audience. This could include educational articles, videos, or infographics that explain how your medical device works or the benefits it provides.
  2. Use visual content: Social media is a visual medium, and using images and videos can help your content stand out. Consider creating short product demonstration videos or using high-quality images of your medical device.
  3. Engage with your audience: Social media is a two-way conversation, and it’s essential to engage with your audience. Respond to comments and messages promptly, and encourage discussion and feedback.
  4. Collaborate with Key Opinion Leaders: Collaborating with Key Opinion Leaders (KOL) can be a great way to reach a broader audience. 
  5. Measure your success: It’s essential to measure the success of your social media promotion efforts. Use analytics tools to track metrics such as engagement rates, click-through rates, and conversions.

In summary, promoting medical devices on social media can be a valuable marketing tool, but it’s crucial to approach it with care. Ensure that you follow regulatory guidelines, provide valuable content, engage with your audience, and measure your success to continually refine your strategy.